Sales Lead (Team Leader) - Build-a-Bear Regent Street
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This vacancy has been independently reviewed by the OppaJob Transatlantic Career Intelligence Desk to confirm authentic direct employer recruiting, verify compensation transparency, and eliminate applicant processing fees.
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Position Overview & Specifications
Overview
The Sales Lead is an integral role that supports the Build-a-Bear Management team by effectively performing the responsibilities of a Leader on Duty by creating an Experience Firstยฎ culture, and enhancing the customerโs experience while achieving the department sales goals.
Their partnership with the management team will enable them to gain the additional knowledge and skills required for career advancement.
The Sales Lead is expected to role model BABW Core values and Experience Firstยฎ behaviours in all actions and interactions in order to create a positive guest and associate experience.
Accountabilities
Leadership
- Act as the Leader on Duty and consistently model the Experience Firstยฎ standards and behaviours.
- Communicate clear expectations and hold the team and self accountable for achieving all brand, performance and behaviour standards.
- Build effective relationships with associates, peers and Management to develop a high performing team and customer-centric culture.
- Delegates effectively with associate team.
- Maintains a positive and motivational style in all communication and actions to promote productivity and ownership
- Proactively seek personal learning and development opportunities to build leadership skills and enhance individual performance.
Drives for Results
- Energises associates as a role model Floor Leader to ensure proper coverage, exceptional Guest service, completion of daily tasks and adherence to company standards.
Operates with Excellence
- Ensures department is Grand Opening ready always by following opening and closing procedures.
- Adheres to and enforces all cash management policies and procedures.
Executes the Brand Story
- Executes visual presentation standards using BABW visual standard guidelines and store presentation tools.
- Maintains impeccable housekeeping and maintenance standards.
- Consistently delivers a wow guest experience as a role model bear builder
Person Specification
- Is ambitious and success oriented
- Strong leadership and selling skills
- Models personal and professional integrity
- Excellent interpersonal communications skills, including verbal and written communication
- Organised and planful; pays attention to details
- Is flexible and adaptable in a fast-paced work environment
- Creates a high energy environment and demonstrates an appreciation for children of all ages.
Job descriptions are used for informational purposes only, are not to be considered all inclusive of responsibilities within a position, and may change periodically with or without notice. In addition, we reserve the right to add, delete, change duties, formally or informally, verbally or in writing, at any time for any position.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (ยฃ38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Toy & Hobby Stores
Based on transatlantic hiring benchmarks for Sales Lead (Team Leader) - Build-a-Bear Regent Street roles across Hamleys Of London Ltd's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Toy & Hobby Stores.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked Salary Disclosed on Application bracket, including retirement vesting and health parity.
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