Student Social Media Executive

Mission To increase the number of registrations of relevant students to targetjobs.co.uk through increasing brand awareness of targetjobs To drive engagement across social media platforms including Instagram, LinkedIn, TikTok and Instagram. Key metrics

• targetjobs followers and engagement on Instagram, LinkedIn, TikTok to meet growth goals.
• targetjobs is #1 brand in unprompted and promoted awareness

Outcomes

1. Student brand and acquisition goals are successfully met

• Work with the Student Marketing Manager to deliver the social strategy. Manage targetjobs social media accounts (organic and paid activity) to meet audience and engagement goals. Working with key internal stakeholders (e.g., Events, Cibyl & Pathways) to discuss goals for social media and generate new content ideas.
• You are up to date with social media trends and best practices and integrate them into campaigns as appropriate.
• Using a social media scheduling platform to schedule content across social media platforms, ensuring deadlines for specific content are met.

2. Student interaction across all platforms and channels is continually developed and improved

• Create, update and develop all graphic assets for static and video content
• Develop short-form video content for Instagram Reels and TikTok. Edit enticing, original and high-quality original video content across multiple platforms. Creating compelling stories.
• Self-shooting, uploading and editing content where necessary
• Write engaging copy for captions and using hashtag analysis to boost views on content.
• Confidence to write and deliver voiceover scripts. Voicing and presenting all videos in a way which is fun and relatable to the audience
• Creating content for both organic, boosted and paid formats, with an understanding of the difference between the three.
• Manage the student experience through the different social media platforms and facilitate meaningful interactions with users who seek to engage online, always ensuring correct brand tone of voice.
• Manage busy email inboxes and multiple messenger inboxes on social media.
• Assist in managing influencer and affiliate programs.
• Contribute to other various marketing projects or events as required.

Person Specification

• Detail oriented, organised, and highly motivated.
• Demonstrated ability to meet goals.
• Team player and an ability to work well under pressure.
• Able to build trusting relationships with people inside and outside our organisation.
• Strong numerical know-how for reporting and analysing stats.
• A genuine passion for social media
• Sociable with a great sense of fun and humour.

Work Experience, Knowledge & Skills:

• Experience in social media marketing, with a strong understanding of social media platforms and their respective audiences.
• Experience with social media tools, such as Sprout Social and Canva and video editing software such as CapCut.
• Knowledge and experience editing both short and long form content
• A well-rounded knowledge of the Higher Education System, Universities, and Early Careers.
• Interest in and ideally experience in working with students.

Other Information

• Permanent role – 37.5 hours per week, Monday to Friday 9.00am – 5.30pm.
• 3 month probationary period.

Background Screening:

Candidates applying for roles at GTI will be subject to background screening. You can find out more about our background screening and the recruitment of ex-offenders here:
Screening Policy
Hiring of ex-offenders policy

About Group GTI

We aim to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing.
We believe in understanding students and partnering with employers, universities, schools and other technology providers.
It's about students finding the right role and employers finding the most suitable candidates. But it's more than that – it’s about helping young people discover options, develop and build confidence.

Department

UK Student Success

Employment Type

Permanent - Full Time

Location

Wallingford, UK - Hybrid

Workplace type

Hybrid

This role's hiring manager:

Bryony Clarke

View Bryony's Profile