Digital Marketing Manager

Digital Marketing Manager A rare opportunity to join a very successful SME business with a creative, positive and growth-oriented culture. We are seeking a Digital Marketing Manager to take overall ownership for all paid marketing channels. Working closely with Brand Manager and marketing team, responsibilities include developing performance marketing plans to deliver campaigns that drive brand, reputational and commercial growth. If you’re a skilled Digital Marketing strategist, able to inspire others with a lead-generation focus, this is the perfect opportunity.
Ultimately, you will offer first-rate analytic support via hands-on management of all our paid media in ways that promote maximum return on investment and increase our reputation & competitiveness. You will understand the industry and the challenges of building an e-commerce model in diverse and innovative ways. If your core values match ours, with your help we can highlight the strength and passion of everyone who joins the business.
Our values - Gemini SPIRIT Strive: We strive to be the best version of ourselves; we have the courage today to shape a better future tomorrow. We always have a can-do attitude.
Passion: We are passionate about what we do; we go the extra mile to understand, determine and deliver what our customers want. We are a high-performance team.
Innovative: We move fast and innovate; we have an urgent need to make our company a better place. We have no fear of failure.
Relentless: We are relentless in our pursuit of excellence; we always focus on the quality of our product, prices and service. We think big and do big.
Integrity: We act with integrity; we take responsibility for our community, environment, heritage and reputation. We do the right thing, the right way.
Teamwork: We work as a team; we trust and respect each other and always communicate. We sink or swim together.
Key responsibilities:

• Develop performance marketing strategy and messaging plan
• Own all paid marketing channels from end-to-end (PPC, Social, Retargeting, Display, Native, paid article placement)
• Deliver measurable impact in acquisition, activation, engagement and conversion, across all our key markets, consumer segments and products
• Continuously improve our Performance Marketing toolset, including audience segmentation, campaign management, measurement and analytics and share insights across the business
• Set, monitor and manage monthly, quarterly and annual budgets for all paid media activities and report on performance metrics
• Ensure our brand message is strong and consistent across all paid channels
• Analyse consumer behaviour, determine customer personas and segment audiences for top, middle and bottom of the funnel
• Collaborate with the wider team to conduct and analyse SEO experiments to improve performance and drive SEO traffic growth
• Conduct regular keyword analysis and update campaigns accordingly
• Identify opportunities to reach new market segments and expand market share
• Monitor the market and the competition
• Confidently manage and update digital platforms for content hosting and workflows for customer communications
• Manage Google shopping, Meta commerce and other comparison shopping channels
• Review and monitor all PPC campaigns and consider new messages, keywords and audiences for retargeting and to maximise performance.

Qualifications and Experience:

• Proven experience running performance marketing campaigns through digital, including search, display, programmatic and driving performance through digital experiences
• Have a track record of developing analytics processes and toolkits to support CRM & paid marketing activity, including tracking and attribution technologies, and business processes
• Working knowledge and expertise in strategies to optimize performance through multiple digital devices
• In-depth knowledge of web and social analytics
• Direct experience with Google Adwords and Meta and programmatic DSPs
• Ability to understand and interpret numbers and analyse channel performance
• Analytical mind
• A team player who is positive, hands-on and able to get the best out of a team
• Drive and resilience to deliver excellence amidst tight timelines and changing circumstances