Senior Digital Marketing Executive - CRO

Age UK’s award-winning Fundraising team has a goal to grow our income beyond £60M in the next five years and our digital activities will be critical to us reaching our target. We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work so that we can be there for the millions of older people who need someone to turn to.

We are now recruiting for a Senior Digital Marketing Executive - CRO, a newly created and unique role within the Charity.

This exciting role is about optimising the whole user journey experience through analysing, designing, and testing our Age UK web pages to help improve conversion rates and increase fundraising income for the charity. You will be our expert on conversion rate optimisation and will be responsible for enhancing our web site landing pages and platforms to increase conversion and drive fundraising income growth.

This role will play a key part in increasing supporter engagement and income for the fundraising division at Age UK. If you have experience in CRO experimentation and want to make a difference, we’d love to hear from you!

This fantastic opportunity offers hybrid and flexible working between home and a central London co-working hub. Currently one day per week (Thursdays) in the office, the rest of the days are flexible.

Must haves:

• Proven experience in CRO experimentation to increase income.
• Ability to understand best practices for UX design on mobile and desktop.
• Excellent communicator working across numerous teams and providing a service to a remote team.
• A track record of strong project management skills.
• The capability to be a result focused individual.
• Proven experience of digital marketing.

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays.
• Excellent pension scheme, life assurance, health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free.
• Heka Fitness & Wellbeing Benefit.
• You Did It Awards – recognition awards from £100-250.

Additional Information

The role may involve occasional travel, including some overnight stays.

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.